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Most businesses are faced with a conundrum. It's a Catch There's a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money.
When that well runs dry, what are you supposed to do? There is no obvious and clear answer to that question that covers all situations.
But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank.
However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity.
You can't ignore social media. That's where all the so-called magic is happening. Some businesses have been built solely on the backs of social media.
It can be intimidating at first. But as you build momentum, you'll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don't, just be yourself. Be authentic.
Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you're in.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services.
This is very powerful marketing. One of the most effective ways to get the word out on your business is to create video tutorials.
Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there.
You've likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point?
What got you into business in the first place? The hardest part? Hearing your own voice playing back and even seeing yourself. Now, you don't have to appear visually on camera, but you'll likely need to be heard.
You get used to it over time. But you can't ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now.
Sure, you could start a blog. If you don't have a blog for your business, then you need to start one immediately. But you don't just have to blog on your own blog.
Most people find blogging mundane because they lack the visibility. The truth is that your blog is going to be like a barren desert unless you know what you're doing.
But this isn't just about posting your ideas on your own blog. You should start authority blogging.
Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don't post thin content. Think about adding value. Worried about revealing all your business secrets?
Don't be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
This is an area of marketing that I'm incredibly passionate about. But it's also an area that many people are deathly frightened by.
Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit.
There are companies out there who teach you how to use shady PBNs and other link schemes to "trick" Google.
It might get short-term results, but in the long term, you'll land in hot water. You can't take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
Some tips for doing this the right way? Don't spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines.
But more importantly, ensure that whatever it is that you're conveying is insightful, engaging, unique and adds a tremendous amount of value.
Want to get the word out there and boost your visibility on social media without taking years to build the audience?
Then you should certainly leverage influencers. But the key is to find the right influencer. You don't have to go with influencers with millions of followers.
You could opt for micro-influencers with tens of thousands or even a hundred thousand followers. The trick? Find the right influencer in your niche so that you're targeting the right audience.
It's not just about spreading your message. It's about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
If your sales systems and products are in place, then this makes sense. If you have an offer that's clearly converting, and it's simply about more visibility, then this is likely the right marketing strategy for you right now.
Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.
Brown, C. The art of coalition building: a guide for community leaders. The American Jewish Committee.
Fawcett, S. Preventing youth violence: an action planning guide. Fawcett, S.. Reducing risk for chronic disease: an action planning guide for community-based initiatives.
Hawkins, J. Communities that care. San Francisco, CA. National Highway Traffic Safety Administration Skip to main content.
Toggle navigation Navigation. Chapter 8. Chapter 8 Sections Section 1. Creating Objectives Section 4. Developing an Action Plan Section 6.
Section 7. The Tool Box needs your help to remain available. Toggle navigation Chapter Sections. Section 1. Learn how to develop strategies for how you are going to get things done.
What is a strategy? What are the criteria for developing a good strategy? Why develop strategies? When should you develop strategies for your initiative?
How do you develop strategies? Strategies for your community initiative should meet several criteria. Does the strategy: Give overall direction?
A strategy, such as enhancing experience and skill or increasing resources and opportunities, should point out the overall path without dictating a particular narrow approach e.
Fit resources and opportunities? A good strategy takes advantage of current resources and assets, such as people's willingness to act or a tradition of self-help and community pride.
It also embraces new opportunities such as an emerging public concern for neighborhood safety or parallel economic development efforts in the business community.
Minimize resistance and barriers? When initiatives set out to accomplish important things, resistance even opposition is inevitable.
However, strategies need not provide a reason for opponents to attack the initiative. Good strategies attract allies and deter opponents.
Reach those affected? To address the issue or problem, strategies must connect the intervention with those who it should benefit.
For example, if the mission of the initiative is to get people into decent jobs, do the strategies providing education and skills training, creating job opportunities, etc.
Advance the mission? Taken together, are strategies likely to make a difference on the mission and objectives?
If the aim is to reduce a problem such as unemployment, are the strategies enough to make a difference on rates of employment?
If the aim is to prevent a problem, such as substance abuse, have factors contributing to risk and protection been changed sufficiently to reduce use of alcohol, tobacco, and other drugs?
By doing so, you can achieve the following advantages: Taking advantage of resources and emerging opportunities Responding effectively to resistance and barriers A more efficient use of time, energy, and resources When should you develop strategies for your initiative?
Organize a brainstorming meeting with members of your organization and members of the community Remember, people will work best in a relaxed and welcoming environment.
You can help achieve this by: Making meetings a place where all members feel that their ideas are listened to and valued, and where constructive criticism may be openly voiced.
To help meet these goals, you might post some "ground rules" so people feel free to express themselves. Ground rules might include: One person speaks at a time No interrupting each other Everyone's ideas are respected Bringing fans or heaters if needed so people will be comfortable.
Asking members to escort each other home or to their cars, the subway, or the bus stop if the meeting runs late. Providing refreshments. Never underestimate the power of homemade food, drinks, and other treats.
Review identify the targets and agents of change for your initiative Your targets of change include all of the people who experience or are at risk for this issue or problem addressed by your initiative.
Remember to be inclusive; that is, include everyone who is affected by the problem or issue or whose action or inaction contributes to it.
For example, a coalition such the RTR Coalition would want to include all teenagers as potential targets of change, not just adolescents who seem particularly at risk, and parents, peers, and teachers whose actions or inactions might make a difference.
Your agents of change include everyone who is in a position to help contribute to the solution. With the RTR Coalition, examples of agents of change might include teens, teachers, guidance counselors, parents of teens, lawmakers, and others.